What If Social Networks Are Cool Dudes?

What If Social Networks Are Cool Dudes?


Los Angeles-based photographer Viktorija Pashuta (www.pashutaphotography.com) has created a wonderful series of ‘What If Guys Were Social Networks’. Idea of her is to imagine social networks as awesome guys.

Viktorija explains, “With the age of social media and its influence on everyday life, we feel its direct presence and necessity to use these channels as the source of communication and sharing the content. While socializing with friends, relatives, and colleges online, the actual online platforms sort of became ‘alive’. And then I thought what would of happened if I tried to humanize well known social networks. The idea was not only to use the social media logos as a visual reference, but to transfer their qualities and usability functions into human character portrayed through fashion”

She adds, “Combining the visual elements of the logos, I then casted the models that will carry the ‘spirit’ of the social platforms and represent their essence. It may be subjective, but this is exactly how I imagined the networks would look like if they stepped down from the computer screens to the streets. Working closely with the wardrobe stylist, Editor in Chief of Vanichi magazine and one of the models (featured as Instagram) – together we finalized these looks, making sure we haven’t overlooked any important details to make these characters believable. Even their personalities somehow appeared to be matching the ‘soul’ of the networks: Tumblr (modeled by Daniel) was very hip and cool, Google + (modeled by Taejung) was super energetic, Facebook (modeled by Mazlow) – was a freshman out of high school, etc”.

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