Samsung and The Avengers Assemble for Virtual Reality Teamwork

Samsung and The Avengers Assemble for Virtual Reality Teamwork

The collaboration with Marvel has resulted in a number of new Avengers-themed products including wallpapers and accessories


Samsung and The Avengers Assemble for Virtual Reality Teamwork

As part of Samsung and Marvel’s global partnership, they have recently collaborated on a wide range of products and promotions including a set of Avengers-themed wallpapers and icons, a VR experience, and accessories for the new Galaxy S6.

Created to promote the latest Marvel movie, Avengers: Age of Ultron, this is part of the larger campaign ‘We Are Greater Than I’ built around the theme of teamwork.

It is a fitting collaboration for the companies as this theme is carried across Samsung’s sports and entertainment projects and is also a major part of the Avengers movies, which feature the world’s greatest superheroes working together as a team.



Fans can customize their Samsung Galaxy S6 with new Avengers themes that include a set of wallpapers, lock screen and icons. There are individual themes for the superheroes Iron Man, Hulk, Thor, Captain America and Black Widow so users can choose their favourite and keep them close by on their device.



A VR experience designed for the Galaxy S6 and Gear VR Headset was developed to place people in the middle of a battle between the Avengers and Ultron robots.

The immersive two-minute experience gives fans the chance to become the next Avenger and be part of the action. It can also be viewed on any Android smartphone or through a web browser. Two cinematic films titled ‘Assemble’ were made to accompany it, featuring Lionel Messi, Eddie Lacy, John John Florence, Fabian Cancellara, and two lucky superfans. You can check them out below:

Samsung is also offering an exclusive Avengers accessory bundle to those who pre-order the Galaxy S6, which includes a themed Moleskine diary, a clear cover, and a one-touch stand. There are four bundles featuring superheroes Iron Man, Thor, Hulk and Captain America.

For those who already own the smartphone, a selection of newly launched official Samsung accessories are available to purchase. These include Avengers-themed phone cases and a wireless charging pad in the shape of Captain America’s shield.